We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.
Following Anthony Joshua’s victory over Wladimir Klitschko, Synergy and Trailer Park London teamed up to launch ‘The road to greatness’ in partnership with Grime artist Kano. The film is a celebratory post-fight homage to the new world heavyweight champion, and forms part of Under Armour’s “#IWILL’ campaign.
The rapid turnaround production, which took only two weeks from start to finish, was shot on-location at the famous Repton Boxing Club in East London and was Directed by Harry Barber.
Originally released on Under Armour’s social channels immediately after Joshua’s victory, the film amassed over 3m organic views in two days, before going on to exceed 11m in a week. This global online success spurred on client, agency and production company to work throughout the week following the fight to re-negotiate and re-cut the spot for broadcast transmission.
Faced with a UK blood donation crisis, in 2015 ...