Our work

We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.


When Beneful Dog Food wanted to increase their relevance in social media, Deep Focus NY created Benny & Phil, best (canine) friends who express their unique POVs on everything from trending pop culture to holidays. Through a nimbly produced mix of over 70 videos, GIFs and static posts, many completed and published within a day, Benny and Phil have delighted millions by sharing their meals and thoughts on Facebook and Twitter. The series has successfully hooked fans and it continues to boost positivity, relevance and purchase intent for the Beneful Brand.