Our work

We create innovative, award-winning work for a diverse roster of clients, focusing on ideas not channels. We have a passionate desire to innovate, to push creative and business boundaries and to help our clients genuinely transform their businesses.


Amazon Fashion's digital campaign by DF London empowered women to celebrate their differences. The campaign, directed by award-winning photographer and videographer Rankin, quickly went viral with over 22 million views and covered across the national press.

The series of short films, titled 'I Wish I Could Wear', show women empowering each other to have the confidence to wear anything they want. The films feature Albino model, Ingrid; plus-size activist, Ana and fashion blogger, Marsha aka London Tall Girl who have all publically overcome body insecurities.

The campaign surpassed its target by 212% and its viewing retention rate beat the YouTube average by 9%.

The drive follows Amazon Fashion's campaign featuring Suki Waterhouse, which encouraged customers to celebrate their own personal style.