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We’ve created trailers for a variety of MTV shows, from Teen Wolf to The Truth Below, World of Jenks to Fantasy Factory.
In 2013 we also created an innovative mobile experience for MTV EMA, which invites users to peruse the latest MTV EMA news, articles, galleries, videos, Instagram photos and Tweets, browse the nominees (and later, winners), read up on the upcoming show. Users could record and upload a video of themselves singing lyrics to their favorite songs, to enter them into the Sing It contest where winners were compiled into a video reel that was aired on national television.
The app allowed visitors to participate and vote on their favorite artists. Biggest Fan allowed users to compete and prove themselves the biggest fan. Users "joined" their favorite artist as a team member, and earned points towards their favorite artist. At the end date, the artist with the most devoted and active followers was announced the winner. The winner was determined by points in order to encourage game-ification of the voting system.