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DATE
How sports rightsholders and brands have helped to inspire oceanic preservation movement
13TH NOVEMBER 18 0 Comments

Brownie points if you spotted the news in Philip Hammond’s Autumn budget that there will be a new tax on the manufacture and import of plastic packaging that contains less than 30% recycled plastic. The news was dominated by Hammond’s statement that single-use waste is “convenient for consumers, but deadly for our wildlife and our oceans.” Whilst some might have wanted to see the govern...

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REFRAMING THE FINISH LINE
27TH OCTOBER 2017 0 Comments

What becoming a try-athlete taught me about work and life I love a good finish line. I love them ...

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FLOYD MAYWEATHER: SPORT'S BIGGEST ONE MAN BRAND
23RD AUGUST 2017 0 Comments

So wrote Floyd Mayweather on his Instagram account last month, pictured on his private jet with...

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THE 21st CENTURY WOMAN: WHAT BRANDS NEED TO KNOW
7TH FEBRUARY 2017 0 Comments

We’ve had 40 million years of practice, and yet society is still on the back foot when it comes to...

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WINNING WHEN IT MATTERS
1ST FEBRUARY 2017 0 Comments

Last Friday, we kicked off our Engine Presents series with double Olympic champions and British tria...

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CHANGING PERCEPTIONS IN WOMEN'S SPORT
7TH OCTOBER 2016 0 Comments

On Monday 26th September there was a picture on the front page of the Guardian showing Manchester Ci...

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AUTHENTICITY AT AD WEEK
7TH OCTOBER 2016 0 Comments

Last week was Advertising Week in New York, a whirlwind of panels, performances and high-end hobnobb...

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BRANDS, BANDS, FANS
25TH AUGUST 2016 0 Comments

Sport is way ahead of music when it comes to brand investment. It’s at least ten times bigger worl...

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