BLOGS

All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
The problem with perfect
02ND JANUARY 2019 0 Comments

Published in Creative Review. Perfectionism is often touted as being a good thing, a sign that you are devoted to your work. But, Paul Jordan, our Executive Creative Director, argues it is in fact the opposite, and will only get in the way of you being at your most creative... This piece almost wasn’t written because I’m a perfectionist. Well, a recovering perfectionist actually. ...

Continue Reading...
4 Ways to Future Proof Your Business in 2019
12TH DECEMBER 18 0 Comments

2018 has been quite the year. If there’s one thing we’ve learned, it’s that consumer behaviour...

Continue Reading...
The Dinosaw November Edition
20TH NOVEMBER 18 0 Comments

Welcome to the November 2018 edition of the Dinosaw… a selection of the most innovative, most inte...

Continue Reading...
The era of fluidity: How to achieve genuine customer-centricity in a post-CRM world
15TH NOVEMBER 18 0 Comments

We’re in the era of fluidity. As the Experience Economy has exploded, there has been a seismic shi...

Continue Reading...
How sports rightsholders and brands have helped to inspire oceanic preservation movement
13TH NOVEMBER 18 0 Comments

Brownie points if you spotted the news in Philip Hammond’s Autumn budget that there will be a new ...

Continue Reading...
Podcast: The Future For Influencers?
03RD NOVEMBER 18 0 Comments

Podcasts may not be for every influencer, but with brands allocating 20% of their ad budgets into th...

Continue Reading...
Are automotive brands accidentally alienating the female market?
15TH OCTOBER 2018 0 Comments

Women are in the driving seat for 85% of all purchases. Yes, this includes cars, and in the US,...

Continue Reading...
Engine's creative agency WCRS win MoneySuperMarket
13TH JUNE 2018 0 Comments

Article first published in Campaign Engine's creative agency WCRS has won the MoneySupermarket pi...

Continue Reading...