BLOGS

All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
GO VIRAL WHILE YOU'RE YOUNG
29TH MAY 2015 0 Comments

Yesterday I was one of those crammed into a packed conference room to attend the DMA’s ‘Go Viral While You’re Young’ event - a morning of talks that looked at the different ways that an idea or campaign can capture the public’s attention and, yes, ‘go viral’. Over the course of three sessions we heard tales from Cancer Research UK, who managed to pick up on an initiative (the #NoM...

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'THE SELF-FULFILLING CYCLE OF BRILLIANCE'
28TH MAY 2015 0 Comments

Togetherness. Sounds like such a soft, safe word, doesn’t it? Last week ‘Togetherness’ was the...

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ONLINE VIDEO: DOES LENGTH MATTER?
27TH MAY 2015 0 Comments

In Facebook’s Q1 earnings call, Mark Zuckerberg reported that native videos on Facebook are n...

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SPONSORSHIP VALUATION: STANDING UP FOR THE SPONSORS
21ST MAY 2015 0 Comments

Sponsorship valuation is driven by rightsholders. The simple fact is that they tend to be the ones p...

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MHP REVEAL 30 TO WATCH WINNERS FOR 2015
21ST MAY 2015 0 Comments

On Tuesday night, we announced the winners of MHP 30 to Watch 2015, our annual recogn...

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12 LEADING ARTISTS TRANSFORM THE ROLLS-ROYCE GHOST FOR BREAST CANCER CARE
20TH MAY 2015 0 Comments

Rolls-Royce, a longstanding client of Engine, have partnered with Breast Cancer Care for the second ...

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IS MOBILE NOW THE 'FIRST SCREEN'?
19TH MAY 2015 0 Comments

Data out this week from Ofcom looks at the role of media, devices and platforms in our liv...

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INTRODUCING CX SCORE
13TH MAY 2015 0 Comments

CX score is an innovative new Engine product developed by the data and CX experts at Partners A...

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