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DATE
HOW CORPORATE JAPAN IS GETTING BEHIND TOKYO 2020
25TH FEBRUARY 2015 0 Comments

It’s been quite a few weeks on the sponsorship front for Tokyo 2020, which announced three new Tier One sponsors (Canon, NEC and Fujitsu) in 48 hours last week. Here’s a quick take on the implications for Tokyo 2020 and Olympic sponsorship. 1. Tokyo 2020 already has five Tier 1 sponsors – NTT and Asahi having signed up last month – putting it level with Rio 2016...

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ADOPTING A START-UP MENTALITY
19TH FEBRUARY 2015 0 Comments

The last few weeks have seen the industry trade press awash with coverage on industry responsibiliti...

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THE PERILS OF 'DOING GOD' IN POLITICS
18TH FEBRUARY 2015 0 Comments

For a country that has an established church at the heart of its constitution, with Bishops actually...

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WHAT IS THE POINT OF AGENCIES?
16TH FEBRUARY 2015 0 Comments

Agencies are becoming more diverse as we all seek a way to differentiate ourselves from our competit...

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MIND THE GAAP
13TH FEBRUARY 2015 0 Comments

At this year’s Government Digital Services’ (GDS) Sprint 15 event, held at the British Film Inst...

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BAKING WITH LOVE THIS VALENTINE’S DAY
13TH FEBRUARY 2015 0 Comments

Love it or loath it, Valentine’s Day is the perfect excuse for some sweet indulgence. To celebrate...

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THE TRUTH ABOUT CONTENT
11TH FEBRUARY 2015 0 Comments

At least once a week I get someone look at my job description and say “so you’re a ‘Content Ed...

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BACON SARNIES AND BAFFLEMENT
10TH FEBRUARY 2015 0 Comments

We need our politicians. No, we really do. I realise that’s not a statement that’s regurgitated ...

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