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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
INTRODUCING CX SCORE
13TH MAY 2015 0 Comments

CX score is an innovative new Engine product developed by the data and CX experts at Partners Andrews Aldridge and Fuel to help our clients tackle the complex challenges surrounding effective measurement of the customer experience. Due the complex digital landscape in which the brands of today operate, quantifying the customer experience online is almost impossible. For marketers, this mak...

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A NEW DAWN HAS BROKEN, HAS IT NOT?
11TH MAY 2015 0 Comments

The last result has now come in, the resignations have come thick and fast, and the dust is beginnin...

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THE ALTERNATIVE ELECTION CAMPAIGN: A VOTE OF THANKS
6TH MAY 2015 0 Comments

Do you live in a cave? Great, then you know there’s a general election just a few hours away. ...

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A NEW ERA OF SOCIALLY RESPONSIBLE ADVERTISING
5TH MAY 2015 0 Comments

I was both pleased, and a little surprised to read the news that the ASA have decided to ban Pr...

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MISCHIEF AND SLICE TEAM UP FOR DULUX LET'S COLOUR AWARDS
1ST MAY 2015 0 Comments

On Monday 27th of April, Slice and Mischief organised the ultimate celebration of colour and design:...

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DON'T THINK 'MOBILE FIRST', THINK MOBILE
29TH APRIL 2015 0 Comments

About half the population of the world has a smartphone and, by 2020, this number will rise to ...

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E.ON APPOINTS ENGINE TO THROUGH THE LINE ACCOUNT
27TH APRIL 2015 0 Comments

We are delighted to announce that E.ON, one of the UK's leading energy providers, has appointed Engi...

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LUXURY BRANDS SHOULD NOT BE AFRAID OF CRM
24TH APRIL 2015 0 Comments

The idea of CRM and loyalty programs seems anathema in the luxury market. There appears to be an int...

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