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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
TRANSFORM LAUNCHES DMI 2015
29TH OCTOBER 2015 0 Comments

What defines a digitally mature organisation? This is a question we’ve been researching for many years and last year we developed the digital eco-system as a way of looking at digital transformation. We firmly believe that you need to consider the interdependencies, as well as cause and effect, between strategy, culture, technology, channels, and customers. When all of these elements are in...

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WHEN PERSONALISED ADS BECOME CREEPY
28TH OCTOBER 2015 0 Comments

Imagine arriving home early one workday and your phone goes off to say you’ve received a message. ...

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DOUBLE GOLD FOR MISSING TYPE AT THE CAMPAIGN BIG AWARDS
26TH OCTOBER 2015 0 Comments

Last week, a very excited (and very nervous) Engine team attended the Campaign BIG awards, where we ...

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THE RISE OF PLANNING
26TH OCTOBER 2015 0 Comments

Planning used to be a discipline and a department – a collection of the brightest and, probably, t...

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THE SHARING ECONOMY MOVING FORWARD
20TH OCTOBER 2015 0 Comments

The likes of Uber and Airbnb are officially success stories in the sharing econo...

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THE MOST WORRYING ASPECT OF THE 'SUGAR TAX' ROW
16TH OCTOBER 2015 0 Comments

A growing number of people support a “sugar tax”, according to The Times – but that’s not th...

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WHENEVER, WHEREVER
8TH OCTOBER 2015 0 Comments

On Friday 9th October, E.ON is to launch a new multi-channel campaign promoting Smart Pay As You Go ...

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SHOULD BRANDS BE LED BY COHERENCE?
7TH OCTOBER 2015 0 Comments

Brands strive for consistency, but what's really needed in the digital age is coherence. Dan Bobby a...

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