BLOGS

All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
ITO EN INC. APPOINTS ENGINE US AOR
28TH NOVEMBER 2016 0 Comments

Brooklyn-based green tea giant, ITO EN (North America) INC., the innovative healthy beverage company, has appointed Engine as its U.S. agency of record (AOR) to support all ITO EN brands in North America, specifically focusing on their award-winning brands Matcha LOVE® and TEAS’ TEA®. Engine will be launching Matcha LOVE's inaugural marketing campaign this month, while simultaneously b...

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TRANSFORMING AUTOMOTIVE MARKETING THROUGH INFLUENCERS
25TH NOVEMBER 2016 0 Comments

James Watson and Francis Crick changed the world in the 1950s when they made huge breakthroughs in u...

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HOW WILL MILLENNIAL SHOPPING HABITS IMPACT BLACK FRIDAY SALES?
25TH NOVEMBER 2016 0 Comments

Black Friday is upon us again, but some industry analysts are saying that sales are expect...

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FORGET BLACK FRIDAY, SINGLES' DAY IS THE EVENT TO FOCUS ON
11TH NOVEMBER 2016 0 Comments

I recently got back from Engine’s Asia offices, where everyone was buzzing with excitement about t...

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FIRE KILLS
7TH NOVEMBER 2016 0 Comments

Today we launched the second wave of our integrated Fire Kills campaign, highlighting the ...

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IS TECHNOLOGY CHANGING US, OR ARE WE CHANGING TECHNOLOGY?
3RD NOVEMBER 2016 0 Comments

Yesterday I spoke at the One Question Conference – a whole day focused on a single question a...

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IS PR FACING EXTINCTION?
1ST NOVEMBER 2016 0 Comments

The blurred lines between disciplines mean that in 2016, PR must drastically evolve its agency mod...

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NO MORE GUESS WORK
27TH OCTOBER 2016 0 Comments

The career trajectory of Peter Williams, founder of Jack Wills, is one to savour. He admits that whe...

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