BLOGS

All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
BRANDS, BANDS, FANS
25TH AUGUST 2016 0 Comments

Sport is way ahead of music when it comes to brand investment. It’s at least ten times bigger worldwide and the gap is growing. From a niche play only 40 years ago, sports marketing has boomed. This hasn’t happened by accident. Sport set out to make it happen, and has done so brilliantly. With the fall in revenues from traditional sources, in particular record sales, the music industry h...

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EMOJIS: A PICTURE SAYS A THOUSAND WORDS
23RD AUGUST 2016 0 Comments

In June this year, Twitter announced the roll out of emoji targeting. In what was a fairly...

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THE PERIODIC TABLE: THE SCIENCE OF SPONSORSHIP AT RIO 2016
18TH AUGUST 2016 0 Comments

Getting an Olympic Games right is rare alchemy. The Road to Rio has been long and hard for athletes,...

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#MISSINGTYPE GOES GLOBAL
16TH AUGUST 2016 0 Comments

From today, our client NHS Blood and Transplant is uniting with blood donor organisations across 21 ...

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VOLUNTEERING WITH THRIVE
08TH AUGUST 2016 0 Comments

Last Friday Engine’s CSR team, Our Little Bit, took a group of volunteers down to Battersea Park t...

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BREXIT ERA SPONSORSHIP
04TH AUGUST 2016 0 Comments

1. People’s passions won’t change  In a post-Brexit world of uncertainty, one thing wo...

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TO ACHIEVE DIVERSITY, CHALLENGE WOMEN TO SHOOT FOR THE STARS
2ND AUGUST 2016 0 Comments

Gender diversity is still a problem. There is no getting around it. Women are still far less li...

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NOW YOU CAN
29TH JULY 2016 0 Comments

Today, NOW TV launches its biggest ever campaign—bursting onto screens and poster sites acros...

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