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All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon

DATE
TRANSFORMING AUTOMOTIVE MARKETING THROUGH INFLUENCERS
25TH NOVEMBER 2016 0 Comments

James Watson and Francis Crick changed the world in the 1950s when they made huge breakthroughs in understanding the structure of DNA. Watson was a geneticist and Crick, a physicist. Together they discovered the double helix, one of the most influential findings of the 20th century. It’s not hyperbole to say that smart partnerships can change the world. And in the fields of science and techno...

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HOW WILL MILLENNIAL SHOPPING HABITS IMPACT BLACK FRIDAY SALES?
25TH NOVEMBER 2016 0 Comments

Black Friday is upon us again, but some industry analysts are saying that sales are expect...

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FORGET BLACK FRIDAY, SINGLES' DAY IS THE EVENT TO FOCUS ON
11TH NOVEMBER 2016 0 Comments

I recently got back from Engine’s Asia offices, where everyone was buzzing with excitement about t...

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FIRE KILLS
7TH NOVEMBER 2016 0 Comments

Today we launched the second wave of our integrated Fire Kills campaign, highlighting the ...

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IS TECHNOLOGY CHANGING US, OR ARE WE CHANGING TECHNOLOGY?
3RD NOVEMBER 2016 0 Comments

Yesterday I spoke at the One Question Conference – a whole day focused on a single question a...

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IS PR FACING EXTINCTION?
1ST NOVEMBER 2016 0 Comments

The blurred lines between disciplines mean that in 2016, PR must drastically evolve its agency mod...

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NO MORE GUESS WORK
27TH OCTOBER 2016 0 Comments

The career trajectory of Peter Williams, founder of Jack Wills, is one to savour. He admits that whe...

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THE MILLENIAL VOTER MINDSET
27TH OCTOBER 2016 0 Comments

Leading up to the US Presidential election, Millennials are creating their own persuasion journey to...

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