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MC Grindah’s Deadliest Dupes

11TH JULY 2019

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Our latest work for Santander sees them team up with Kurupt FM from BAFTA-winning BBC TV show People Just Do Nothing to launch its latest fraud awareness campaign, ‘MC Grindah’s Deadliest Dupes’.

To underline its commitment to educating customers about scams and fraud Santander has created ‘Deadliest Dupes’, a three-episode mini-series fronted by the self-proclaimed lyrical badman of pirate radio MC Grindah, as he goes undercover to investigate the murky underbelly of scams and fraud.

The campaign is aimed at grabbing the attention of younger audiences online, born out of stats showing the propensity of Gen Z to fall victim to scams and how their behaviours online can make them vulnerable to fraudsters.

Each episode focusses on fraud that commonly affects younger people – we visit Chabuddy’s fake virtual clothing emporium where he brags about ‘putting the con, in icon’, we have a pint with an identity thief and hear the story of how a fresher was duped into moving money and ended up doing a stint in jail for it.

The message? Don’t Get Kurupted.

 

CREDITS:

Client

SANTANDER

Chief Marketing Officer

Keith Moor

Head of Marketing

Andy Freeman

Social Media Manager

Helen Needham

Senior Marketing Manager

Chris Parker

Marketing Manager

Jane Green

Marketing Manager

Leanne Tomlinson

Marketing Executive

Jake Dowling

Senior Media Relations Manager

Miranda Seymour

Media Relations Manager

Deborah Lewis

 

Agency

ENGINE

Creative Director

Jo Moore

Creatives

Chris Da Roza & Hugo Isaacs, Naz Nazli & Alex Ball

Account Handling

Will Lever, Nick Pawlak, Marianne Roberts

Strategy

Laura Sammarco

Agency Producer

Sally Miller

Assistant Producer

Camilla Hempleman-Adams

Integrated Project Director

Cathy Buchanan

Designer

Abbi Chard

 

Production Company

ROUGHCUT

Director

Benjamin Green

Producer

Steve Monger

Post Production

Envy

Editor

Gareth Heal

Sound

Envy

Photographer

Adam Lawrence

 

Media

CARAT

Rebecca O'Mahoney, Jamie Truscott-Howell, Stevan Findley, Hannah McLoughlin, Emily Law

AUTHOR

ENGINE