All the latest news, views and random musings from across Engine. Got an opinion? Then leave us a comment or say hello on Twitter using @EngineLondon
MC Grindah’s Deadliest Dupes
11TH JULY 2019
Our latest work for Santander sees them team up with Kurupt FM from BAFTA-winning BBC TV show People Just Do Nothing to launch its latest fraud awareness campaign, ‘MC Grindah’s Deadliest Dupes’.
To underline its commitment to educating customers about scams and fraud Santander has created ‘Deadliest Dupes’, a three-episode mini-series fronted by the self-proclaimed lyrical badman of pirate radio MC Grindah, as he goes undercover to investigate the murky underbelly of scams and fraud.
The campaign is aimed at grabbing the attention of younger audiences online, born out of stats showing the propensity of Gen Z to fall victim to scams and how their behaviours online can make them vulnerable to fraudsters.
Each episode focusses on fraud that commonly affects younger people – we visit Chabuddy’s fake virtual clothing emporium where he brags about ‘putting the con, in icon’, we have a pint with an identity thief and hear the story of how a fresher was duped into moving money and ended up doing a stint in jail for it.
The message? Don’t Get Kurupted.
Chief Marketing Officer
Head of Marketing
Social Media Manager
Senior Marketing Manager
Senior Media Relations Manager
Media Relations Manager
Chris Da Roza & Hugo Isaacs, Naz Nazli & Alex Ball
Will Lever, Nick Pawlak, Marianne Roberts
Integrated Project Director
Rebecca O'Mahoney, Jamie Truscott-Howell, Stevan Findley, Hannah McLoughlin, Emily Law