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Say Hello to the new Editorial Team!
26TH JUNE 2019
It’s National Writing Day, the perfect time to introduce Engine’s new Editorial Team. Say hello to David and Scarlett.
The team is the core of content strategy at Engine, they’re passionate about the words our brands use, where they use them and how. Working alongside customer experience, strategy and creatives they'll shape the way brands behave and evolve their language. They're here to develop, implement and train brands on tone of voice, whether that’s polishing up what’s already working or a drastic overhaul. They can advise on content structure to create layouts ideal for SEO and if you hand them a keyboard they’re pretty good at banging out some brand building content.
Here’s a quick introduction to the team.
David, our editorial lead, has been part of the Engine family for a number of years as a social strategist.
In his time with us David has worked on a collection of the UK’s most beloved brands. Some of his greatest achievements include; bringing Churchill to life on Facebook and Twitter with the best dog puns on the internet (Oh Yes!), leading the social strategy of our recent Warburton’s campaign which featured Robert De Niro and capturing the tone of voice of My Little Pony’s mane six. Away from the office David’s writing can be found across the internet. Last year David’s guide to Disney World featured in The Guardian and over on Vice he had a number (too many?) of thoughts on what Tracey Cox had to say about gay men.
Scarlett recently left the world of new business to try her hand at content writing. Don’t worry, we checked. She can write. She even got the Wicked Young Writers Award to prove it.
Scarlett has been responsible for managing marketing pipelines which include blog posts, feature articles, comment opportunities and organising events. She provided editorial oversight, including copywriting, editing and proof reading of proposals, press releases and thought leadership.
The team have already helped create the Winning Workplaces report we launched this week and are developing a new tone of voice for a major brand (we’re being coy on purpose.) We can’t wait to read what they do next.