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Badabing Badabagels: Robert De Niro arrives in Bolton

14TH MAY 2019

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Our latest Warburtons blockbuster takes a slightly darker turn when Hollywood legend, Robert De Niro turns up with his ‘family’ to thwart Warburtons’ bagel sales.

Furious that the UK’s most loved bakery brand is rising-up in the bagel business and threatening New York’s reputation as the home of the bagel, De Niro and his mobsters descend on Bolton to take over Warburtons’ bakery business. Following the footsteps of the Muppets, Sylvester Stallone and Peter Kay, De Niro paints a picture for Jonathan Warburton (yes, it’s really the man himself) of his vision...

De Niro and his cronies plan to pass Warburtons Bagels off as their own, rebranding them ‘GoodBagels’ and then burying the competition. When Jonathan asks how the story ends, De Niro ominously responds, “not well”.

Watch the 120” ad here.

 

Agency Credits

Creative Direction

Billy Faithfull, ENGINE

Matthew Freud, freuds

 

ENGINE

Creative Team

Charlie Gee and Tian Murphy

 

Account Handling

Matt Edwards

Emma Marsland

Lauren Nuttall

Megan Seaby

Hannah Shelley

 

Strategy

Ronaldo Pegoraro

Olivia Stubbings

David Blackett

 

Agency TV Producers

Sally Lipsius

Camilla Hempleman-Adams

Nosisa Majuqwana

 

Integrated Project Manager

Maddy Macrae

Chelsea Chapman

 

Designers

Connie Boulton

Patrick Gibson

 

PRODUCTION

 

Production Company

Another Film Company

Director

Declan Lowney

Producer

Simon Monhemius

 

Post Production

Freefolk

 

Editor

Leo King/Stitch

 

Sound

Ben Leeves/Jungle

Music be Ed White/Leland

AUTHOR

ENGINE