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NEW LEADERSHIP AT TRAILER PARK
6TH FEBRUARY 2018
The Industry’s Largest and Fastest-Growing Content Marketing Operation in North America Names Zihla Salinas CEO of Trailer Park Group, Matt Brubaker CEO and Creative Director of Trailer Park Film Entertainment Division
Engine Group’s North American CEO, Rick Eiserman, today announced new executive leadership for content creation and entertainment marketing agency, Trailer Park Inc. Zihla Salinas has been appointed CEO of Trailer Park’s Group and Matt Brubaker has been promoted to CEO and Creative Director of the Trailer Park Film Entertainment Division. Both Salinas and Brubaker will report to Eiserman.
Salinas will oversee the vision and direction of the Trailer Park Group’s business and integrated offering across the company’s divisions. Zihla’s role will be pivotal in honing and expanding the organization’s breakthrough strategy, branding, creative and 360 production capabilities, and in helping to transform its clients’ businesses for the future. She joins from DonerLA, where she was Executive Vice President and Managing Director, developing and overseeing operations and playing an integral part in bringing the company’s vision to life from the ground up. Salinas brings a unique expertise, as not only is her experience steeped in running formidable integrated creative businesses — previously she held executive positions at the parent company level for MDC Partners — she has spent the last few years bringing data and digital expertise to such entertainment clients as Netflix, Disney and E!.
“Trailer Park is the best of the best when it comes to entertainment marketing,” said Salinas. “They have been pushing the boundaries of storytelling and large- and small-scale production to make, market and distribute content for years. With the shifts we have seen in the industry over the past decade, I believe the vast services offered by Trailer Park Group has allowed them to stay ahead of the industry and I look forward to being part of the Group.”
“Zihla’s diverse experience and her understanding and foresight into the industry makes her the perfect leader to take us through the next phase,” said Rick Eiserman, CEO of The Engine Group.
Continued Eiserman, “With the massive growth and momentum we’ve seen at Trailer Park and the broader Engine network over the past 12 months, we felt it was the right time to expand our leadership to propel Trailer Park and our clients into the future, with the addition of Salinas and the promotion of Brubaker.”
As President of Trailer Park’s Film division for the past 10 years, Brubaker brings extensive experience and expertise, creating cutting-edge content spanning theatrical, Broadway and home entertainment. Renowned in the entertainment marketing industry, Brubaker has contributed to massive growth in the business and to such industry accolades as CLIO Entertainment Agency of the Year. He has worked on award-winning campaigns, including Dunkirk, Baby Driver, Interstellar, Mad Max, Suicide Squad, The Dark Knight Rises, The Great Gatsby, Godzilla and Oceans Eleven. Prior to Trailer Park, Brubaker was Vice President of Creative at New Line Cinema and a creative executive at Warner Bros.
“When I joined Trailer Park nearly ten years ago, I was blown away by our ability to capture hearts and minds through creative storytelling to audiences across the country and to drive people to view our clients’ entertainment experiences. This was due, largely, to the creative force of Matt Brubaker,” says Eiserman. “I am thrilled with his promotion to CEO and Creative Director of Trailer Park Film Entertainment division and look forward to watching as he continues to develop award-winning, audience-driving experiences for Trailer Park’s growing roster of clients.“